Role
We designed a collection of colored nanos for a Ledger collection, an exploration inspired by the collision of the tangible and the digital realms. This creative journey led us to the fascinating world of gemstones and their inherent ability to undergo remarkable natural transformations, mirroring our own deep-seated connection to the concept of preciousness.
In crafting this collection, we carefully curated distinct color schemes for each product, with a deliberate intention to resonate with various segments of our diverse audience. Our goal was to invite individuals to discover a reflection of themselves within the captivating palette choices, showcasing the harmonious marriage of aesthetics and functionality.
When it came to shaping the creative direction of our media representation, we embarked on a visual journey that encapsulated the essence of transformation and beauty. Through a dynamic fusion of design elements, we sought to vividly illustrate the evolution inherent in each piece, inviting viewers to witness the profound allure of change.