Role
Website Redesign: Our journey began with a complete overhaul of the "shopthestandard" website, aimed at providing an enchanting online shopping experience. This endeavor included a user interface facelift, optimized navigation, and a design that seamlessly integrated with The Standard's unique brand identity.
Custom Illustrations: To imbue the hotel's physical spaces with character and charm, our creative team crafted a series of bespoke illustrations. These illustrations were subsequently transformed into captivating patterns that graced the hotel's interior decor and upholstery, breathing new life into the ambiance.
Merchandise Design: Our creativity extended to the development of a range of merchandise, capturing the distinct personality of The Standard. These designs found their home in the hotel's gift shop, serving as cherished mementos of the guest experience.
The creative transformation we orchestrated injected fresh vitality into The Standard Hotel's brand. The "shopthestandard" website redesign not only elevated user engagement but also seamlessly aligned with the hotel's distinctive visual identity. Our custom illustrations breathed new life into the hotel's spaces, fostering a fresh and inviting atmosphere. Moreover, the merchandise designs became coveted souvenirs, resonating with guests and serving as tokens of The Standard Hotel experience. This project stands as a testament to the power of design in reinvigorating a brand's identity and enhancing the guest journey.
