The creative transformation we orchestrated injected fresh vitality into The Standard Hotel's brand. The "shopthestandard" website redesign not only elevated user engagement but also seamlessly aligned with the hotel's distinctive visual identity. Our custom illustrations breathed new life into the hotel's spaces, fostering a fresh and inviting atmosphere. Moreover, the merchandise designs became coveted souvenirs, resonating with guests and serving as tokens of The Standard Hotel experience. This project stands as a testament to the power of design in reinvigorating a brand's identity and enhancing the guest journey.