Role
Our primary objective was to conceptualize and execute a photoshoot that effectively showcased the new accessory, aligning it with Ledger’s brand values. The outcome was a series of dynamic campaign images that successfully launched the new product, positioning it as a must-have accessory for Ledger users.
One of the most intriguing challenges of the Ledger Magnet Shell Photoshoot was finding ways to incorporate different human experiences into the imagery. Our goal was to humanize the often technical world of crypto hardware, emphasizing the idea that the Magnet Shell is not just a protective accessory, but a safeguard against human error. We achieved this by drawing a clear connection between the product’s protective qualities and the everyday situations where such protection is vital. The resulting photos not only highlighted the product’s functionality but also strengthened Ledger’s narrative of harmonizing technology with human needs, making the brand stand out in a crowded market.
