The design studio played a pivotal role in bringing Grindr's vision to life. We were entrusted with the task of crafting the collection's unique graphics, ensuring that each piece was a powerful statement in support of LGBTQ athletes. We also collaborated closely with the Grindr team for the art-directed photoshoot, which took place in the vibrant and diverse backdrop of Los Angeles. Our creative efforts were aimed at capturing the essence of the collection, its inclusivity, and its message of unity.
Project Outcome: The launch of Grindr's "Varsity" collection was nothing short of remarkable. The media coverage and reception it received surpassed expectations, garnering widespread attention from well-known media outlets, fashion aficionados, and LGBTQ advocates. The collection resonated with its target audience and, importantly, made a tangible impact in the fight against discrimination in sports.
Philanthropic Impact: One of the most gratifying aspects of this project was its philanthropic angle. Proceeds from the "Varsity" collection were channeled to support Athlete Ally's ongoing efforts to combat homophobia and transphobia in sports. This project's financial contribution played a vital role in advancing Athlete Ally's mission, ensuring that LGBTQ athletes are supported and empowered on and off the field.
