Role
Project Outcome: The launch of Grindr's "Varsity" collection was nothing short of remarkable. The media coverage and reception it received surpassed expectations, garnering widespread attention from well-known media outlets, fashion aficionados, and LGBTQ advocates. The collection resonated with its target audience and, importantly, made a tangible impact in the fight against discrimination in sports.
Philanthropic Impact: One of the most gratifying aspects of this project was its philanthropic angle. Proceeds from the "Varsity" collection were channeled to support Athlete Ally's ongoing efforts to combat homophobia and transphobia in sports. This project's financial contribution played a vital role in advancing Athlete Ally's mission, ensuring that LGBTQ athletes are supported and empowered on and off the field.