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Grindr's "Varsity" Collection

Grindr's "Varsity" Collection

Grindr's "Varsity" Collection

Our design studio had the privilege of collaborating with Grindr on an extraordinary venture, the launch of the "Varsity" clothing collection. This athletic menswear collection was not just about fashion; it was a passionate endeavor to support LGBTQ athletes in their fight against discrimination. The core of this initiative was to make a significant impact by raising awareness and funds for Athlete Ally, a nonprofit organization dedicated to combatting homophobic and transphobic laws, particularly during the 2014 Winter Olympics in Sochi, Russia.

Our design studio had the privilege of collaborating with Grindr on an extraordinary venture, the launch of the "Varsity" clothing collection. This athletic menswear collection was not just about fashion; it was a passionate endeavor to support LGBTQ athletes in their fight against discrimination. The core of this initiative was to make a significant impact by raising awareness and funds for Athlete Ally, a nonprofit organization dedicated to combatting homophobic and transphobic laws, particularly during the 2014 Winter Olympics in Sochi, Russia.

Role

Art Direction, Apparel Design

Art Direction, Apparel Design

Industry

Industry

Dating, Tech

Dating, Tech

Project Outcome: The launch of Grindr's "Varsity" collection was nothing short of remarkable. The media coverage and reception it received surpassed expectations, garnering widespread attention from well-known media outlets, fashion aficionados, and LGBTQ advocates. The collection resonated with its target audience and, importantly, made a tangible impact in the fight against discrimination in sports.

Philanthropic Impact: One of the most gratifying aspects of this project was its philanthropic angle. Proceeds from the "Varsity" collection were channeled to support Athlete Ally's ongoing efforts to combat homophobia and transphobia in sports. This project's financial contribution played a vital role in advancing Athlete Ally's mission, ensuring that LGBTQ athletes are supported and empowered on and off the field.