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Grindr's "Varsity" Collection

Grindr's "Varsity" Collection

Grindr's "Varsity" Collection

Our design studio had the privilege of collaborating with Grindr on an extraordinary venture, the launch of the "Varsity" clothing collection. This athletic menswear collection was not just about fashion; it was a passionate endeavor to support LGBTQ athletes in their fight against discrimination. The core of this initiative was to make a significant impact by raising awareness and funds for Athlete Ally, a nonprofit organization dedicated to combatting homophobic and transphobic laws, particularly during the 2014 Winter Olympics in Sochi, Russia.

Our design studio had the privilege of collaborating with Grindr on an extraordinary venture, the launch of the "Varsity" clothing collection. This athletic menswear collection was not just about fashion; it was a passionate endeavor to support LGBTQ athletes in their fight against discrimination. The core of this initiative was to make a significant impact by raising awareness and funds for Athlete Ally, a nonprofit organization dedicated to combatting homophobic and transphobic laws, particularly during the 2014 Winter Olympics in Sochi, Russia.

Role

Art Direction, Apparel Design

Art Direction, Apparel Design

Industry

Industry

Dating, Tech

Dating, Tech